Touchpoints

Touchpoints are effective tools for delivering content, facilitating call-to-actions, providing entry to competitions, and generating interactions with Attendees. They can be stand-alone units or statically mounted in strategic locations around your Exhibition space, or attached to Vendor/Exhibition stands. Here are some typical use cases for Touchpoints:

• Sending an SMS link to download the event app at the information counter
• Sending an SMS or email with a link to view an event map
• Offering a tap-to-subscribe for the event or company newsletter
• Providing a tap-to-download function for content within your exhibition hall or attached to a specific
• Vendor for Vendor-related information
• Enabling a tap-to-enter draw for prizes or competitions
• Providing a tap-to-donate option for select charities
• Sending Session-Related Content to attendees after a Session
• Facilitating the tracking of Item Collection

Free-standing or static Touchpoints encourage attendees' interaction with your event, helping you gain insights into individual attendees' journeys. They improve insights into your event for follow-up sales and marketing strategies and add value for attendees by extending the lifespan of event content beyond the event itself and providing additional ways to engage.

Touchpoints attached to Vendor/Exhibition stands provide an inviting and easy-to-use method of delivering Vendor-related content.

Build Features

Features include:

• Self-contained unit
• Ability to integrate into built structures, such as countertops, walls, benches, and coffee tables
• Can be attached to fixtures, walls, signage, or be handheld
• Battery-powered operation
• Front-facing Smart Badge reader with animations and icons indicating where the Smart Badg should be tapped
• Attention-grabbing screen elements designed to attract users from afar

General and Vendor-Specific Content

Touchpoints serve as an excellent means to offer additional content to attendees. After tapping their Sart Badge on a  Touchpoint, attendees can receive SMS messages, Emails, or Event App Cards with relevant content.

Content Download can be used in a Static/Freestanding configuration (for general event-related content) or attached to Vendor/Exhibitor stalls (for Vendor-specific content).

Some screenshots of the Touchpoint screens can be seen below:

Session Related Content

One of the most valuable uses of Touchpoints is delivering content related to sessions. This content can be delivered via email, SMS, or Cards provided through a person's Feed in the Event App. Touchpoint content captures deeper engagement from attendees, providing rich data points throughout their journey.

To encourage demand for content, we recommend the following:

• Ensure free-standing Touchpoints are well advertised with clear instructions on how to tap a badge to receive content
• Include a holding slide from each speaker indicating to the audience that content is available for their session
• Ensure staff delivering content via Touchpoints are vocal and visible to the audience during and after the session
• Inform attendees via SMS upon entering the first session of the day that they will receive related content in their app feed. All related content will be sent to their feed upon entry into the relevant sessions.

*If you are not using the Live Engagement App, we recommend delivering related content via Email upon session entry.

Item Collection with Touchpoints

• Touchpoints can also facilitate physical item collection at your event. Our Item Collection allows for the following:
• Monitoring and controlling inventory levels, such as T-shirts and tote bags
• Ensuring only entitled attendees receive their gifts
• Preventing 'double-dipping' through real-time updates of a person's record after collection
• Improving budget allocation and reducing waste through accurate stock level monitoring

To set up Touchpoint devices for item collection, relevant information must be included in the event data (e.g., T-shirt sizes for each attendee record and the number of 'gifts' a particular attendee is entitled to)

Touchpoint Hardware

Hardware Specifications

The Touchpoint devices are similar in size to an iPad mini, lightweight, and can be mounted flush against a wall or stand or angled.

Device Size

212mm High x 122mm Wide x 9.9mm thick

Screen Size

172 x 106mm

Weight

350 grams

Smart Badge Reader Position

Bottom of screen

Battery Life

Approximately 5 to 8 hours of use, depending on screen brightness and usage.

At 80% brightness, battery depletion is roughly 35% every 2 hours. We recommend running the device at approximately 40% brightness.

Mounting Options

• Flush against the surface using double-sided tape
• With a universal tablet holder or other mounting solutions
• If possible, connect the Touchpoint to a power source for charging while in use

Note:

• The back of the device must not be flush against conductive materials such as metals or alloys, as this can interfere with the Smart Badge reader
• If cable management isn't considered for keeping the device charged, Jomablue may replace the device as the battery levels run low. Therefore, the mounting solution should allow for the removal/replacement of the device. This could be removing and replacing the double-sided tape.

Examples of Touchpoints

Touchpoint configuration

Touchpoints can be configured to optionally send an SMS, email, or insert a card into the Feed of their Community. Additionally, when a person taps their badge, the interaction date and time are recorded, which can be used for real-time engagement scoring or post-event reporting.

Some Touchpoint use cases include:

• Tap your badge, and a business analyst will give you a call tomorrow
• Tap to subscribe to our weekly newsletter
• Tap if you would like to receive more post-event information
• Get a 90-day free trial by tapping your badge
• Tap to get our latest white paper and case study

Configure a Touchpoint

To configure your Touchpoints, follow the steps below:

1. Log in to Jomablue and navigate to Touchpoints/Card Templates
2. Click New Touchpoint to create a new Touchpoint

Required Fields

The minimum required fields for configuring a Touchpoint are:

• Name - This is the internal label for the Touchpoint and is not customer-facing (maximum of 30 characters)
• Title: Displayed on the device (maximum of 30 characters)
• Description: Displayed on the device (maximum of 170 characters)
• Success Message: Displayed after the badge is tapped (maximum of 80 characters)
• Background Colour: Must be a hex value and must contrast with white text

Additional Fields

The following fields are optional:

• Image: Recommended size is 700 x 700 px, in a square aspect ratio )png/jpg image)
• Card ID: Select the card template to insert upon tapping
• SMS Content ID: select the SMS template to send upon tapping
• Email Content ID: select the email template to send upon tapping

Important to note:

• To select a Card ID, SMS Content ID, or Email Content ID, you must first create a Card Template, SMS Template, or Email Template, respectively
• The font on each Touchpoint is not currently customisable (including colour and style); all text is left-justified
• Touchpoints feature on-screen elements designed to catch the attention of passersby and guide them to tap their Smart Badge in the correct location. The corners of the device flash and change colour to draw attention from a distance, while the Smart Badge read zone features a pulsing animated circle that indicates where the device should be tapped. Both of these attention-grabbing features cycle through a predetermined colour palette.